With a 200% ROI(Return on Investment), WeChat featured GAP as a case study to illustrate the effectiveness of WeChat Moments advertising.
GAP’s WeChat Moments Ads Introduction
GAP advertised via WeChat Moments ads just after Chinese New Year. GAP gave away vouchers from $20.17 RMB to $2017 RMB to users who clicked on the advert. Out of those who saw the advert, 60% collected the vouchers and 40% signed up as GAP members. Out of those who collected the vouchers, 26% purchased GAP products in a physical store.
(WeChat moment ad display on news feed and related details when click on the ad)
Associate with WeChat in-app Loyalty Program (Membership Program)：
The GAP membership card is put in a virtual WeChat membership card pouch so users won’t forget or lose their cards. Users can simply use the e-voucher when paying with WeChat Pay in a physical store.
(WeChat Cards & Offers)
WeChat Moment Ad Create an Online to Offline Commerce Enoviroment
This is WeChat Pay, WeChat virtual membership cards and WeChat Moments adverts worked together to create an online to offline scenario. The aim of the campaign was to create a seamless process for users to store their vouchers and membership cards and use them in real life.
Result:
Combining WeChat Pay’s statistics, GAP’s CRM data and WeChat moment ad’s expertise, GAP was able to reach 49 million prospective clients. Out of those who saw the advert, 60% collected the vouchers and 40% signed up as GAP members. Out of those who collected the vouchers, 26% purchased GAP products in a physical store.
